Professional fashion photography for ecommerce, catalogues, and online retail.
Trusted by brands across Brisbane and interstate.
Ghost mannequin photography, also called invisible mannequin photography, is a top technique for presenting apparel in ecommerce. This style of product photography creates images where garments appear worn, but the mannequin is removed in post-production, highlighting the garment’s shape, cut, and fabric texture.
Using precise lighting, careful styling, and advanced retouching, we produce consistent, ecommerce-ready images that work perfectly for online stores, catalogs, and lookbooks. Unlike flat lay photography, ghost mannequin images give clothing depth and form, boosting perceived quality and customer confidence.
Our Brisbane studio specializes in ghost mannequin photography for fashion and ecommerce brands across Australia, delivering polished product imagery that integrates seamlessly with marketing and lifestyle content.
Structured studio workflows designed for seasonal collections, large SKU counts and growing ecommerce brands. Supporting Brisbane clients and interstate fashion labels with reliable garment tracking and delivery precision.
From garment intake to final delivery, our production process is streamlined and predictable. Clear timelines, organised workflow and efficient post-production ensure your launch schedules stay on track aross Brisbane, Sydney and Melbourne.
Expert invisible mannequin retouching creates a seamless 3D garment form, delivered in web‑optimised formats with accurate colour, SKU‑aligned filenames and dimensions. Ready for direct upload to Shopify, Amazon and online retail platforms.
Delicate garments such as swimwear and intimates require advanced post-production to ensure a seamless, natural finish. We carefully manage transparency, fine straps and interior construction to produce refined, ecommerce-ready imagery.
Ideal for swimwear labels, resort brands and lingerie collections requiring precision styling and colour accuracy.
We photograph women’s fashion collections using precise invisible mannequin techniques to create a clean, structured 3D garment presentation that highlights fit, fabric and detail.
Ideal for ecommerce brands launching seasonal collections or updating core catalogue lines.
Sleepwear and loungewear collections require careful styling to maintain softness, drape and natural garment shape. Our ghost mannequin process ensures relaxed silhouettes retain structure while preserving the comfort-focused aesthetic your customers expect.
Ideal for ecommerce brands, boutique labels and seasonal collections.
Activewear and technical garments require particular attention to stretch fabrics, seam placement and structural fit. Our invisible mannequin process ensures performance garments retain their intended silhouette while clearly showcasing material detail.
Ideal for fitness brands, sportswear labels and performance-focused ecommerce retailers.
Children’s apparel requires careful styling and proportion management to ensure garments maintain shape without distortion. Our ghost mannequin techniques create natural garment structure while retaining softness and colour accuracy.
Ideal for seasonal drops, boutique labels and growing ecommerce brands.
Structured garments require precision styling and technical editing. We photograph men’s fashion and workwear collections with a focus on clean lines, accurate proportions and brand consistency.
This approach is ideal for ecommerce stores, online catalogues and uniform suppliers.
Maternity garments require careful styling to maintain the natural shape and supportive structure of the garment. Our invisible mannequin process preserves the silhouette while clearly presenting stretch fabrics, ruching and panel construction.
Ideal for maternity brands, nursing apparel retailers and ecommerce stores specialising in pregnancy and post-natal wear.
Bridal and occasionwear garments often feature delicate fabrics, structured bodices and intricate detailing. Our ghost mannequin process maintains the natural silhouette while allowing lacework, draping and construction details to be clearly visible.
Ideal for bridal designers, bridesmaid labels and occasionwear brands selling through ecommerce stores and online catalogues.
We follow a structured, professional workflow designed to deliver consistent, high‑quality clothing images every time. From garment intake to final image delivery, transparency and efficiency are at the heart of our process — whether you’re based in Brisbane, Sydney, Melbourne or interstate.
Before shooting begins, we carefully inspect and prepare every garment for its best presentation:
Steaming and pressing for wrinkle‑free styling.
Label and tag management to avoid distractions
Notes taken for any fabric quirks or special details
Style guides created for consistent images across SKUs
This ensures each clothing item is captured in its ideal form before any photography begins.
We shoot every garment in our controlled lighting environment using the invisible mannequin technique:
Full front, back and angle shots where needed
Detail, texture and “swatch” shots where needed
Consistent lighting for all garments
On‑white or branded background options
This stage ensures your images are clean, consistent and ready for digital or print use.
Our editing team applies expert invisible mannequin retouching to every photo:
Mannequin removal with structural integrity
Seamless collar, sleeve and body reconstruction
Shadow and texture refinement
Colour calibration for true‑to‑product tones
We deliver images that look professional, natural, and ecommerce‑ready.
Before final delivery, each image undergoes:
Quality review for consistency and accuracy
Filename alignment to your SKU naming conventions
Resizing and optimisation for web platforms
Package delivery in your preferred formats
You receive a ready‑to‑upload image set designed for Shopify, Amazon, WooCommerce, web catalogues or printed lookbooks.
We’ve partnered with a range of fashion brands across Brisbane, Sydney and Melbourne, delivering high-quality ghost mannequin photography for ecommerce, catalogue and marketing campaigns. Many clients combine these shoots with our broader product photography services to create a cohesive brand look across all channels. Here are a few examples of our work.
We provide Lorna Jane with a streamlined ghost mannequin process that delivers polished images for EDMs, web marketing, newsletters, and retailer catalogues.
Colour Accuracy & Consistency
Our tailored colour correction workflow ensures each garment’s colour is consistent across all images, solving a key pain point for the brand.
Volume & Scalability
Since working together, we’ve produced thousands of ghost mannequin images across multiple seasonal collections, maintaining high-quality standards and fast turnaround.
Accessories & Complementary Imagery
In addition to clothing, we photograph a wide range of accessories:
Bags and belts
Gloves and visors
Hats and caps
These items are often photographed on white or in a styled context, benefiting from the same attention to detail and consistent presentation as the apparel.
We deliver high-end ghost mannequin imagery to complement Crop Shop Boutique’s campaign and ecommerce photography. Colours are carefully matched to existing ecommerce assets to ensure a consistent look across all marketing channels.
Volume & Scalability
We’ve produced numerous ghost mannequin images for multiple seasonal collections, maintaining high-quality standards and fast turnaround.
Accessories & Complementary Imagery
In addition to garments, we photograph a range of accessories:
Hats and headbands
Bags and belts
Services Provided:
Ghost mannequin photography (garments)
Accessories photography (hats, headbands, bags)
Colour matching to existing ecommerce assets
Ecommerce-ready image optimisation
We provide Sabo with polished ghost mannequin images of their seasonal and limited collections, ensuring true-to-life colour matching in the studio. Swatches are captured for texture, clarity, and garment details, giving consumers a clear view of the product.
Workflow & Delivery
Images are delivered ready for online use, including newsletters, EDMs, and website marketing campaigns. Our workflow includes resizing, renaming to SKU, and uploading into their Google Drive ecosystem as fully prepared, high-quality assets.
Services Provided
Ghost mannequin photography for seasonal and limited collections
True-to-life colour matching for consistency across all images
Swatch images to highlight texture, folds, and fabric details
SKU-named and ecommerce-ready image delivery
Our Brisbane studio provides a range of mannequin options to suit your garment requirements. We also offer a range of ages to accommodate garments for children and teens.
Should you require ghost mannequin services outside of the above sizes, we can work to obtain a solution to suit your needs, particularly if you require ongoing ghost mannequin services.
Our standard turnaround time for Ghost Mannequin jobs is 7-10 business days from when we commence work on your project. We understand sometimes there are delays receiving samples for upcoming collections so we do invite you to provide us with your collection launch dates so we can do whatever possible to accomodate, no matter the deadline.
We also provide our clients with flexible rush services, providing finished, edited images in as little as:
* 24 hour turnaround is subject to quantity and complexity of garments
Our ghost mannequin photography is charged on a tiered price per image scale. This scales based on quantity of your images. We also charge a post production fee that covers all of the editing work that goes into each of the images we produce for you. To elaborate on this further;
If you have regular collections that vary in quantity throughout the year, we can work with you to put together a price based on the total average number of garments produced annually.
Both front and rear images of the garments require equal time and effort. This includes garment prep, styling, photography and editing. Because of this, both front and rear are charged as separate images and added to the total overall image count which determines how much is charged per image.
We ask that our customers provide their garments new, and in clean condition ready for photography. While we do provide a basic garment prep service prior to shooting, this basic garment prep service includes lighting steaming/ironing (depending on garment type).
We understand that garments can be creased or folded during transit, or following a shoot – however we may charge an additional 20% cleaning/editing fee for garments that require extensive prep work. This includes:
We provide your ghost mannequin images in two formats. The first is a web-resized version, generally resized at ~2500px on the longest edge at 72dpi. During this time, we also issue your invoice for payment. Once payment is received and your payment is reconciled against our systems; you will automatically receive a second link to download your high resolution images at ~8000px 240dpi on transparent background.
These images are delivered securely via a file transfer service accessed via an internet connection.
